One piece of TV coverage that really stood out for us recently was seeing Rob Tolan from Elizabeth Finn Care interviewed on ITV's flagship breakfast TV show Daybreak. Elizabeth Finn, the charity behind financial help website turn2us.org.uk had new research showing that many pensioners are having trouble making ends meet, in part due to a reluctance to claim pension credits or often from simply not knowing what support they were entitled to. In fact not only was Rob interviewed but Daybreak also sent out reporters to talk to both a pensioner couple and the Department for Work and Pensions on the subject, playing them out at regular intervals over the course of the show.
This is a great example of the sort of coverage it's possible to achieve when you have a compelling, topical and timely news story. Breakfast news coverage has an added advantage in that it can help set the day's news agenda, and is watched closely by journalists from across the media making it a great platform to launch a story and get a message out.
Take a look at some of the footage below..
