Friday, 25 November 2011

An early Christmas gift from TeleVisualise….

As our way of wishing all our new and existing clients a Merry Christmas, we’ve been busy putting together a huge special offer to help you increase your on-screen and online presence both throughout the festive period and into 2012 as long as the campaign brief is signed off before the end of the year.

But rather than send you them in the middle of December when you’ll probably have a million and one things on your mind, we thought we’d put our presents under the tree a bit early this year...

Call us for more info, or for full terms and conditions...

Wednesday, 23 November 2011

Top Gear Live

The Digital Team were given press-pass access to this year's Top Gear Live event at London's ExCeL Centre, where they were set the challenge of capturing the motoring event on video.

The giant indoor exhibition halls were packed out with an indoor track, performance arena and countless stands with interactive entertainment, and of course, a lot of cars!

Those in attendance were treated to spectacular displays of highly skilled driving and motor-based antics, as well as having the opportunity to get up close and personal with some of the most expensive and desirable supercars on the planet. There was also radio-controlled car racing, computer game track challenges and racing simulators to keep everyone entertained throughout the day.

The exhibition hall was filled with Ferraris, Lamborghinis, Porches and some of the stars of Top Gear's infamous challenges. It was a fantastic opportunity for us to grab some excellent footage - we'll update you once we've edited it!

Thursday, 15 September 2011

Happy 50th, Mothercare!

Here at TeleVisualise we have been kept busy recently working with children's clothing retailer and British high-street institution Mothercare, helping make sure their 50th anniversary got good coverage across plenty of key websites.  The key here was offering the right type of content to the right people, and making it interesting.  Mothercare were able to provide some excellent spokespeople, including their longest-serving employee, their Director of Design and Innovation, and mothers from both 50 years ago as well as the present day.  Between them they provided ample material for a video podcast looking at the changes in parenting over the last 50 years.  By making the video's subject about parenting rather than about Mothercare not only were Mothercare able to be positioned as parenting experts, but the video was run on websites who might have declined it had it simply been about Mothercare's 50th anniversary.

However in this case the video podcast was only half the story.  By organising a number of online competitions and prize giveaways alongside the video coverage we were able to reach a wide range of news and feature sites, with big names like Mail Online and AOL among those running content.

Monday, 6 June 2011

Online Competitions - The Multiplier Effect

One route to coverage we always get excellent results from is online competitions.  For a start they can provide some genuine editorial endorsement from many major respected online publications who can sometimes be difficult to reach via other routes.  We recently worked with Rotary Watches to organise competitions on websites visited by their target demographics, with big names such as AOL and Marie Clare running copy and giving away watches.

Whilst this alone would  make competitions a worthwhile consideration for most online campaigns, given the right conditions this coverage can grow exponentially as competitions are picked up by competition sites - websites that provide readers with links to competitions - as well as propagated across people's social networks as they share details of the competitions with each other, meaning your initial coverage can end up generating a far greater word of mouth across the Internet, given the right conditions.

What are the right conditions?  We put a lot of thought and planning into getting the right prizes to the right people at the right time, these three things (amongst others...) are all crucial factors in making online competitions work effectively.  Give us a call if you're interested in learning more..

Monday, 25 April 2011

TV Coverage Highlights - Daybreak

One piece of TV coverage that really stood out for us recently was seeing Rob Tolan from Elizabeth Finn Care interviewed on ITV's flagship breakfast TV show Daybreak.   Elizabeth Finn, the charity behind financial help website had new research showing that many pensioners are having trouble making ends meet, in part due to a reluctance to claim pension credits or often from simply not knowing what support they were entitled to.  In fact not only was Rob interviewed but Daybreak also sent out reporters to talk to both a pensioner couple and the Department for Work and Pensions on the subject, playing them out at regular intervals over the course of the show.

This is a great example of the sort of coverage it's possible to achieve when you have a compelling, topical and timely news story.  Breakfast news coverage has an added advantage in that it can help set the day's news agenda, and is watched closely by journalists from across the media making it a great platform to launch a story and get a message out.

Take a look at some of the footage below..